Protecting Love & Wealth
Across Generations
Discretionary Asset Management · Succession Planning · Financial Advisory · Tokenized Real Estate
About
Building multi-generational wealth requires two kinds of expertise: growing assets through market cycles and guiding families through life cycles. Pacific Hawk Asset Management brings both.

For 25 years, we've delivered institutional-grade on portfolio performance while helping families navigate succession, governance, and the human complexities of wealth. Our discretionary management protects and compounds your capital. Our planning ensures it strengthens rather than divides your family.  

An all-in-one family wealth partner. Licensed by the Hong Kong SFC (Type 4 & 9).

Contact us for a private consultation
Our Services
Most families come to us for one thing:
take care of investments and keep life simple.

Discretionary Asset Management is the heart of our work: we run a global portfolio for your family—set up for preservation where it matters, steady income where it helps, and sensible growth over time. Around that, we add the pieces that make real life work: planning, protection, succession, selective private investments, and—when useful—an onshore fund you can access with simple paperwork.

Assets are held at leading private-banks/custody platforms in the client’s name; we provide strategy and oversight. One partner. One plan.
Financial advisory & planning
We make sure the portfolio fits your life. That means planning for school fees, properties, philanthropy, and big purchases; keeping enough cash available when you need it; and bringing scattered accounts into a clear picture. We help you choose the right banking platforms and lending lines, and—when it’s the right tool—use insurance-based structures (a simple, regulated way to hold investments) to protect assets and make inheritance easier. Every recommendation must strengthen the whole plan.
Succession planning & family governance
Pass wealth on without drama. We set out, in plain terms, who leads what and who owns what— and when. We work with your lawyers to align trusts and companies to your wishes, and we host calm family conversations so expectations are shared. We also coach the next generation so responsibility becomes readiness.
Special Projects
Private deals—only when they fit. These investments are longer-term and not liquid. We carefully research and monitor special projects so they don’t put the rest of  the investment strategy at risk.
Asset protection & insurance solutions
Add smart safety nets. We design protective setups that make your wealth harder to knock off course and simpler to pass on. Depending on your goals and where you live, that can include insurance-based structures and related arrangements. We coordinate these with your cash needs and family plan so everything works together—never at cross-purposes.
Pacific Hawk global fund (OFC)
A clear, regulated way to access our approach. For professional investors, our Hong Kong open-ended fund company (OFC) offers a diversified, actively managed portfolio under local regulation with independent oversight. It sits alongside bespoke mandates and gives you a straightforward way to participate in our philosophy with clear reporting. Information available on request; this is not a solicitation.
Our approach & philosophy
Asset management that builds both portfolios and legacies.
Wealth without family harmony is hollow. Family harmony without financial security is vulnerable. Pacific Hawk protects both with equal expertise. 

We listen first—to founders planning succession, heirs preparing for responsibility, and families navigating change. Then we build investment strategies that deliver institutional returns while respecting what matters at the family table.  

Our approach delivers measurable results: managed capital through market cycles, smooth wealth transfers across generations, and families that remain unified through both.
Structured for succession
Every portfolio considers eventual transfer. Maintaining liquidity for estate obligations and structuring holdings to transition smoothly across generations without disrupting family harmony or forcing asset sales.
Manager selection drives performance
We invest primarily through institutional funds where the person who manages the fund is paramount. Our due diligence focuses on track record, transparency, and direct access to decision-makers, building relationships that span decades.
Risk-adjusted returns without leverage
Our multi-manager approach generates consistent returns through regular rebalancing and diversified allocations. We do not rely on leverage to amplify returns, prioritizing stability over speculation.
Trust through transparency
SFC-licensed (Type 4 & 9), we serve professional investors exclusively with bespoke portfolios tailored to each family's risk profile. All reporting in plain language, not jargon.
Our Team
Ann Cooley
CEO Pacific HawkAsset Management Ltd.
CIO Pacific Hawk Global Fund (OFC)
Founder CooleyFamily Office
“Just like bamboo, Pacific Hawk and HongKong symbolize strength, agility, and sustainability. They may bend, and their ability to spring back from adversity is unparalleled”. A. Cooley
A global investor with a human touch
Ann Cooley leads Pacific Hawk Asset Management with the same blend of rigor and empathy that has guided her 30+years in finance. She helps families who have created significant wealth but don’t want to manage it alone—designing and running portfolios that protect capital, provide income when needed, and grow sensibly over time.
Ann has managed assets with international families in New York, Europe, and Greater China, including the Rockefellers, Rothschilds, and Cadburys.  She has since advised high-net-worth individuals, family offices, and multi-generational entrepreneurs across Hong Kong, Greater China, Europe, and the United States.In 1997—well before “family office” became a trend—she founded Pacific Hawk inHong Kong to give rising Asian families a more personal, globally minded way to look after their wealth.
What sets Ann apart is her ability to bridge money and family. Alongside investment management, she brings legal and mediation training to sensitive moments like succession and ownership transitions, keeping conversations calm and decisions clear. Fluent in Cantonese, Mandarin, and English, she is as comfortable with a founder in Central as she is with next-generation heirs studying overseas helping the whole family stay aligned.
Today, Ann leads investment strategy and client relationships at Pacific Hawk, acting as a steady counterpart for families who want one accountable partner and one coherent plan. Her north star is simple: preserve harmony, build legacy, act with integrity, a philosophy reflected in client relationships that span decades.
She holds a Juris Doctor degree from theFaculty of Law at the Chinese University of Hong Kong and is a qualified Certified Financial Planner (CFP). She is also a trained Family Mediator (HKIAC) and Collaborative Practitioner (HKCPG), often called on to guide families through complex financial transitions and conflicts.
Begonia Ng
Chief Operating Officer
Begonia oversees Pacific Hawk Asset Management’s operations and compliance and supports investment work alongside Ann. She helps clients with financial planning and portfolio allocation, and contributes fund analysis, investment research, and risk assessment for the Pacific Hawk Global Fund(OFC).

She is a CPA (Australia) and a Certified Financial Risk Manager (FRM), and holds a Bachelor of Laws (University of London). Begonia is fluent in English, Cantonese, and Mandarin.
Jacqueline Feng
Office Manager & Client Servicing  
Jacqueline manages day-to-day office operations and client servicing at Pacific Hawk Asset Management. She coordinates client relationships, conducts market and finance research, and supports marketing and outreach efforts.

Jacqueline is a UCLA graduate with an associate of arts and specializes in marketing and mass communication. Earlier merchandising roles in premium retail sharpened her coordination with suppliers and brand partners and deepened her client-relationship skills. She is fluent in English, Cantonese, and Mandarin.
Our Resources
See our latest thoughts on building stronger, more harmonious families
Ann Cooley on Linkedin
Pacific Hawk on YouTube
Our Websites
Learn more about Pacific Hawk
Contact us for more information
Speak with us. We work with founders, family offices, and multi-generational families in Hong Kong, Greater China, and internationally.
2802 Admiralty Centre Tower One
18 Harcourt Road
Hong Kong
+852 2362 8809
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